What Are The Winning Retention Strategies in Transportation?
Here today, gone tomorrow… If you are involved in HR, Safety or are an executive leader, you’re well versed in the tidal wave of the “Great Resignation”. Although it has slowed down a bit with the uncertainties in the economy, jumping jobs is still an on-going issue and well above pre-pandemic numbers. It not only costs you a lot of money and time, but it has also become one of the biggest problems in the workforce and especially in transportation. Driver turnover is over 90%. Never in history have so many people been leaving their jobs. The mix of a slower economy coupled with a non-committed workforce makes retaining top talent more important than ever. Fortunately, wellness programs are a proven way to keep your employees happy, healthy, and loyal.
Just how do wellness programs keep your team engaged, loyal, and productive? These programs not only improve physical health but also boost mental wellness, which has risen to critical importance in today’s work force. “Taking the time and energy to focus on mental health shows a deeper understanding of the many facets of your employees’ overall well-being. This leads employees to feel valued, cared for and appreciated. In turn, employee morale and engagement increase, as well as retention”. (Ragan Communications) Showcasing a well-rounded employee wellbeing benefit package also can aid in securing talent.
Key Insights To Retention:
Companies are scrambling to uncover the secrets to RETENTION. It’s one of the biggest buzzwords in the industry. Here’s one simple answer that holds a powerful key to this secret: Employee Safety and Wellness
Forbes describes this as “Winning with Wellness”. This effective key to retaining top talent can reap tons of benefits for both employees and the companies that hire them. Forbes’s compilation of research clearly demonstrates how important a wellness program is as follows:
- “Safety and Wellness have become critically important to employees. 87% of employees choose employers based on the health and wellness programs available in the organization.” (EmployeeBenefitNews)
- “67% of employees like their jobs when working for companies offering wellness programs”. (EmployeeBenefitNews)
- “58% of millennials think company wellness programs are an essential consideration when looking for a job. In addition, 54% of Generation Z say the same thing.”(Randstad)
- “45% of employees in small businesses and medium-sized businesses claim that wellness programs would make them stay with their employers a lot longer.” (SHRM)
Employees now want a company that prioritizes their health, not just physical health in terms of medical insurance offers. The post-pandemic world has created a workforce focused on not only their physical health, but also their mental health, emotional well-being, and financial rewards for their loyalty to the company. When your team knows you care about their well-being, they’re more likely to go the extra mile for your company. Don’t let the Great Resignation get you down, prioritize wellness and watch your team thrive!
Cindy Luisi, WHE, WHC, CCP Health Coach
CDL Wellness Content Creator