Mesilla Valley Transportation Adopts Rolling Strong

Leading truckload carrier provides mobile health and wellness app to company drivers and owner-operators

Riverside, Mo. – July 22, 2018 –Rolling Strong, the provider of driver wellness programs for transportation companies and their drivers, as well as owner-operators, today announced that Mesilla Valley Transportation is adopting its mobile health and wellness app for company drivers and owner-operators.

 “We’re excited to be working with Rolling Strong because wellness is important, especially for truck drivers who spend many hours every day sitting and don’t always have access to rest and comfort facilities,” said Jackie Jones, marketing director for Mesilla Valley Transportation. “The Rolling Strong platform offers a solution that helps them make better choices and have better outcomes because when you’re healthy, all areas of your life improve. With Rolling Strong we have a partner that is making it as easy for us as possible, from the heavy lifting of implementation to great support because they want to make it as successful for us as they can.”

Claudia Rodriguez coach

Mesilla Valley Transportation began testing the Rolling Strong mobile health and wellness app, which is available on both IOS and Android platforms, in the beginning of 2019. The carrier is now offering it as an option to company drivers and owner-operators and is promoting the app through direct communication and social media channels. Early adopters, according to the company, are already reporting positive experiences from using the platform to make healthier decisions.

“With the Rolling Strong app I feel more educated about my calorie intake and the food I’m eating,” said Jacob Martinez, an MVT driver. “I also log my pre-trip and post-trip inspections as exercise and see how many calories and points I burn and earn. I like how the app is set up to help me watch my sleep, nutrition, fitness and hydration, and I feel better using the Rolling Strong Program.”

Sergio Ayra, another MVT driver, reported that with Rolling Strong he learned how to lower his blood pressure by 30 points. “Since I started using the Rolling Strong app, I quit drinking soda and and only drink water,” he said. “With Rolling Strong’s advice I was able to successfully renew my two-year medical card.”

Rolling Strong is also working with Mesilla Valley Transportation to provide on-site visits at the carrier’s facilities by CDL wellness coaches who provide support to help maintain health and prepare drivers for DOT physicals. In addition, Rolling Strong partner higi is installing health-screening stations at four of the company’s terminals to provide easy access to services for drivers. One of the carrier’s goals is to enable more drivers to get two-year medical cards by taking advantage of the Rolling Strong app’s capabilities, and its partnerships with screening and health services providers.

Looking ahead, Mesilla Valley is working with Rolling Strong to use the app’s gamification capability to encourage drivers to get health and wellness assessments and earn points for nutrition, fitness, sleep, and stress and weight management achievements. The competitions will include a variety of prizes for top drivers.

“We are very pleased that Mesilla Valley Transportation has recognized that prevention is the key to health and wellness for its drivers,” said Stephen Kane, president of Rolling Strong. “We look forward to making all of the capabilities of our mobile health and wellness app available to their company drivers and owner-operators.”  

The Rolling Strong health and wellness mobile app provides professional drivers with accessibility to screening and health services through integrations with partners that include higi, which offers health screening station locations, the network of Walmart Care Clinic locations, and eTrueNorth retail pharmacy services. Drivers can also engage with each other in the Rolling Strong social network to exchange ideas and share achievements. 

Mesilla Valley Transportation, based in Las Cruces, New Mexico, is a leading dry freight carrier specializing in time sensitive service between manufacturing centers in the U.S., Mexico, and Canada with a fleet of more than 1,300 trucks and over 6,000 trailers.

About Rolling Strong

The provider of driver wellness programs for transportation companies and their drivers and owner-operators, Rolling Strong promotes behavior change and provides support in the areas of Nutrition, Fitness, Sleep, Stress Management and Weight Management. Driven by its mission to reverse the declining health of America’s CDL Drivers and get them home safely, the company offers in-terminal and on-the-road solutions that target health improvement. Its customizable programs include the Rolling Strong App for drivers and administrative reporting capabilities to help carriers and drivers improve compliance with CDL medical requirements and to implement and manage their wellness initiatives. For more information, visit